You may hear your Client Success Manager talk about featuring your school in "In Focus" but what does that actually mean?
In brief, the In Focus newsletter is one of the many ways Client Success communicates with our vast network of student placement offices around the world. The CS team sends out an In Focus update at least twice a month to the entire network of counselors around the world.
We try to keep In Focus to only the most important things counselors should have mind at that time, but we also want to keep it light. The typical layout includes a section that features universities (like yours!) and some fun facts about the U.S., a specific state or region, an upcoming holiday, or anything else we might like for the counselors to share with the students they work with on their journey to a U.S. education.
Your school's feature may focus on the location of your school (for a geographically themed edition), a specific program (new and/or unique programs are very interesting for the network to learn about), or anything else we think the counselors would benefit from knowing.
While each edition has a unifying theme, if you ever have an update you'd like for us to share (even if it's brief or not a full feature) we are always happy to include a tidbit in the newsletter!
If your Client Success Manager hasn't asked you about featuring your school in In Focus, let's chat! We can also provide a sample newsletter for your review upon request.